SEO and SEM may seem like industry buzzwords that were created to squeeze more money out of your marketing budget.
The truth, though is that search engine optimisation (SEO) and search engine marketing (SEM) provide vastly different benefits for your website.
This month, 4mation Technologies has teamed up with SEO experts Online Marketing Gurus to offer our top tips for improving your website’s presence in search engine results. By following these three technical recommendations from 4mation and three content tips from OMG, you’re sure to get your website off to the right SEO start thisRead More
As 2014 draws to a close, the digital strategists and web technology experts at 4mation have put together their list of the top four online trends that business owners and digital marketing professionals need to plan for in the year ahead.Read More
By and large, every page and piece of content on the Internet has its own unique URL – uniform resource locator. URLs are presented in search engine results, stored as bookmarks, get sent via email between people, used in website menus and within content to interconnect pages and help users navigate around the web.Read More
Used by over 14 million websites, including major brands such as Starbucks, Time Out and Nintendo, AddThis.com provide a robust, tried and tested platform that allows website users to easily share content they find interesting across all major social networks and via email. What’s the benefit to you though?Read More
Tired of seeing your competitors’ products show up with a nice photo in Google search results ahead of your regular web pages? Wondering how they do it? It’s not too difficult to achieve and 4mation can help you. Read on to find out how.Read More
Driving traffic to your website is one the most important aspects of growing many businesses. This presence allows your business to thrive and be open to the world even when you’re asleep. If you’re one of the many people that are satisfied with the way their website has been designed and how itRead More
After years encouraging our clients to include blogs on their websites, we figure it’s about time we followed our own advice. Due to popular demand, we’re proud to release the 4mation Technologies website & software development blog!
We hope that this will become a useful resource for anyone with an interest in what ‘works’