Increase Sales with Responsive Email Design
Scott MorrisSolutions Engineer
Having been with 4mation since inception in 2001 while completing a Computer Science degree at UTS, Scott has played a variety of roles within the business through its almost 20 years of growth.
As a Certified AWS Solutions Architect, Scott has a strong ability to bridge the gap between the technical and business/user world. Scott has a deep understanding of the service we provide our clients having spent years as a Developer, Business Analyst, Team Lead, and Head of Delivery.
His focus now is heading up 4mation’s Internal Operations to make our work and suite of digital tools as efficient and effective as possible.
Have you ever opened an email on your mobile device and immediately noticed how frustrating it is to view its contents? Often just to be able to read the text requires much zooming and scrolling—if your current email newsletter templates require your customers to do this, the frustration they experience could potentially be costing you sales and you may not be getting the value from your eDMs that you hoped.
As you travel to work, or order your coffee, count how many people around you are on their mobile phones. No doubt you will find that most of the people around you are on social media, researching a product or service they need, or reading emails.
According to a recent Litmus Email Analytics, 43% of email is now opened on a mobile device.
Here at 4mation, we’re very passionate about giving our clients the best in user experience. Over the last 12 months, we have worked on some really exciting projects, and have built some pretty cool
About The Author
