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Turn it up: The Future of Voice
Reading time: 15 minutes We’ve established that voice technology is no longer a thing of the future. Voice assistants are present in our environment through...
June 29, 2018
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Current trends, new technologies, and how we approach them to help our clients succeed.
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5 Key Insights from 4mation’s State of Voice in 2018 Panel Event
A few weeks ago, 4mation hosted a panel discussion, featuring Nima Vadiee, Head of Solutions Architecture, Asia Pacific from the Amazon Alexa Skills team. The...
May 21, 2018
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[Panel Event] The State of Voice in 2018
4mation presents a panel discussion on why voice technology matters in 2018. Voice assistants and voice search have arrived and they’re here to stay. Join...
May 2, 2018
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Why Voice Assistants Discriminate, And What Tech Players Are Doing About It
Voice assistants have made their way into our lives, as more and more people use voice-activated technology at home and on the go. Sadly, the...
April 23, 2018
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Top 10 Ways to Use Alexa For Business
Recently we wrote a blog on Alexa for Business, you can check it out here. Amazon’s Alexa for Business provides companies with a number of...
April 9, 2018
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Local SEO: Optimising for Voice Search
Voice searches have skyrocketed over the past couple of years and are now making up 20% of all searches. This is due to the increase...
April 2, 2018
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Alexa for Business
Voice-activated technology is on the rise in our homes and making our lives easier. The natural progression is that we bring it into our offices...
March 25, 2018
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Voice Search SEO: Optimising for Micro Moments
As voice search is starting to take over from traditional search engine queries, online businesses are competing for opportunities in voice. Consumers are using voice...
March 16, 2018
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Bing vs Google Voice Search
Google is still the most used search engine in the world (79%), followed by Bing (5.33%). By forming strategic alliances with companies like Amazon (Alexa),...
February 22, 2018
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5 Innovative Ways Aussie Brands Are Using Google Assistant
Google Assistant is a virtual personal assistant developed by Google. It helps individuals to find, organise and get things done in their world. It is...
February 20, 2018
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What is Voice Search?
The increasing popularity of smartphones has turned these devices into an extension of our brains, helping us accomplish everyday tasks at any time of the...
February 14, 2018
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[Infographic] Hear the Voice, Try and Understand It
Voice search is changing the way we behave and interact with technology. By 2020, it is predicted that 50% of searches will be voice searches,...
February 13, 2018
